E-commerce · Shopify + Nonprofit Launch
A purpose-driven Shopify store and nonprofit web presence — combining e-commerce, donation logic, pop-up conversion systems, and transparency infrastructure in one coordinated launch.
Scope
The store is the commercial engine behind a nonprofit ecosystem supporting two affiliated initiatives. Building it meant balancing e-commerce conversion best practices with donation flows, dual fulfillment (print-on-demand and handmade), and discount logic for a pre-launch audience — all against a hard launch date and three interconnected web properties.
Timed pop-ups, cart recovery, discount stacking, and a checkout donation layer working together from day one.
Web properties launched together
Cart & checkout recovery system
Hard launch date met
The challenge was scope and timeline: a hard launch date, two active milestones, three interconnected web properties, and conversion infrastructure — timed pop-ups, cart logic, checkout fallbacks — that all had to work together from day one. The affiliated initiatives also needed an interim presence to build audience before their full sites went live.
Built entirely within Shopify — native apps for pop-up logic, discount stacking, and checkout customization, print-on-demand fulfillment, and a checkout-extensibility donation layer — with all three web properties sharing a coordinated design language and email-capture infrastructure.
Timed pop-up system
Sign-up pop-ups calibrated to engagement depth — earlier on the homepage, later on shopping pages — catching visitors before they leave without disrupting the browse.
Cart & checkout recovery
A cart pop-up triggers for visitors with items who haven’t checked out, and a fallback fires at checkout — a two-stage recovery for abandoned intent.
Discount code infrastructure
Stackable pre-launch codes each serve a distinct audience segment and launch objective.
Help Fund donation block
A checkout donation selector plus a round-up-to-the-nearest-dollar option turns each transaction into a chance to fund the initiatives.
Dual fulfillment routing
Product-level logic routes orders to print-on-demand or handmade fulfillment — clean backend, no customer-facing complexity.
Interim affiliate pages
Under-construction pages with email capture and a discount incentive build the audience before the full sites go live.
Timed sign-up pop-ups plus a two-stage cart/checkout recovery flow.
A Help Fund donation block and round-up option added via checkout extensibility.
Product-level tagging routes each order to print-on-demand or handmade fulfillment.
Under-construction pages with incentives to build the pre-launch list for affiliated sites.
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We engineer Shopify launches with pop-ups, cart recovery, discount logic, and checkout donation flows — coordinated across every property you're launching.
3-week launch · Fixed pricing · Senior team
A senior product studio. We design, build, and ship investor-ready products in weeks, not months.
What an MVP really costs, and the exact scope to launch — in weeks, not months.
Straight to your inbox. No call. No pitch.
